The Vision Behind Ten Points: Where Technology Meets Classroom Reality
At Ten Points, the core belief is simple yet powerful: every classroom can become a place of growth, positivity, and genuine engagement. This belief grew from years of real-world experience in schools, combined with a deep understanding of how technology can support, rather than replace, human relationships. Founded in November 2023 by an experienced teacher and a technology entrepreneur, the platform was designed to address a pressing challenge in modern education: how to make behaviour management both effective and engaging, while protecting and enhancing pupil wellbeing and school culture.
Traditional behaviour systems often focus heavily on sanctions and documentation rather than on motivation, encouragement, and emotional development. Teachers frequently juggle paper-based systems, disconnected apps, or ad hoc reward schemes that are hard to track and inconsistent across classrooms. Pupils receive mixed messages, leaders struggle to see accurate patterns, and families often feel disconnected from what is happening in school. Ten Points emerged to create a coherent, data-informed, and child-centred alternative.
Ryan, a seasoned teacher with leadership experience in large international schools, brought first-hand knowledge of what really happens in busy classrooms and corridors. He has led initiatives to improve behaviour, implement new learning frameworks, and develop whole-school approaches to culture and climate. His work across diverse contexts highlighted the limitations of one-size-fits-all behaviour policies and the need for a system that can adapt to different schools while remaining simple for teachers to use every day.
James contributed expertise from delivering technology products for large enterprise organisations, where scalability, reliability, and user experience are essential. He understood how to design systems that are intuitive for end users but robust enough to provide leadership teams with meaningful data. Combining these strengths, the founders set out to build an app that works seamlessly in the background of school life, supporting staff rather than adding to their workload, and giving pupils clarity about expectations and recognition for their efforts.
The result is a platform that blends behavioural science, emotional literacy, and actionable analytics. By making it easy to recognise and reinforce positive behaviours, Ten Points helps schools move from reactive discipline to proactive culture-building. Instead of seeing behaviour tools as a compliance mechanism, schools can use the system as a driver for motivation, wellbeing, and long-term personal growth.
How Ten Points Reimagines Behaviour Management and Pupil Wellbeing
Modern classrooms demand more than simple reward charts or behaviour logs. They require systems that respond to the complex needs of pupils, support teacher judgement, and align with whole-school priorities. Ten Points is designed to do exactly this by integrating behaviour management, pupil motivation, and emotional resilience into one coherent framework that is easy to implement and sustain.
At its heart, the platform focuses on reinforcing positive behaviours instead of merely recording negative incidents. Teachers can quickly award points for behaviours aligned with the school’s values: collaboration, perseverance, kindness, curiosity, or any other traits that leaders choose to prioritise. This positive framing helps pupils understand not just what is expected, but also what is celebrated. Over time, they receive consistent messages about the behaviours that contribute to a thriving learning environment.
The app also supports pupil wellbeing by encouraging reflection and emotional awareness. When recognition is given for effort, resilience, and respectful communication, pupils begin to link their emotional self-regulation to positive outcomes in the classroom. Rather than only reacting to misbehaviour, teachers can use Ten Points to spotlight moments when pupils manage frustration well, support their peers, or persist with challenging tasks. This shift from punitive to supportive practice can significantly reduce anxiety and disengagement.
For teachers, the system is designed to be quick and intuitive, so it can be used in real time without disrupting teaching. They gain a clear overview of class trends and individual progress, letting them identify pupils who may need additional encouragement, support, or intervention. Because data is centralised, staff can discuss pupils using shared information rather than relying on fragmented anecdotal notes. This leads to more consistent approaches across year groups and subject areas.
School leaders benefit from powerful, yet accessible, analytics. They can track behaviour patterns over time, understand where positive cultures are strongest, and identify areas where additional training or resources may be needed. This evidence-based approach helps leadership teams move beyond assumptions and make informed decisions about policy, staffing, and support structures. It also enables them to celebrate success at scale, highlighting classes, houses, or year groups that demonstrate strong engagement and positive behaviour.
By combining recognition, data, and emotional development, Ten Points ultimately aims to nurture pupils who are not only well-behaved in school, but also capable of managing their emotions, supporting others, and making thoughtful choices in life beyond the classroom. The system doesn’t replace human relationships; it strengthens them by giving teachers, pupils, and leaders a shared language and structure for positive behaviour and wellbeing.
Real-World Impact: Building Positive School Culture with Ten Points
The true test of any educational tool is how it performs in real classrooms with real pupils. Ten Points has been shaped by ongoing collaboration with schools and educators who are determined to create positive, inclusive environments. These early adopters offer valuable insights into how a structured, positive behaviour system can transform daily practice and long-term culture.
In one large international school, teams were struggling with fragmented behaviour systems. Different departments used different approaches, and pupils often reported confusion about expectations. By introducing a single, whole-school framework through Ten Points, leaders were able to standardise the language of behaviour while still allowing departments to highlight specific traits relevant to their subjects. Teachers reported that pupils quickly understood what behaviours led to recognition, and that classroom routines became smoother and more predictable.
Another school used the platform to support a new wellbeing initiative focused on resilience and emotional literacy. Staff agreed on a set of behaviours connected to perseverance, self-control, and empathy. They then began using the app to recognise pupils who embodied these qualities, particularly during challenging tasks or transitions. Over time, the language of resilience became embedded in classroom talk: pupils referenced their own progress, acknowledged each other’s efforts, and were more willing to take academic risks because they knew their effort, not just their achievement, would be valued.
Leadership teams in multiple schools have highlighted the value of the analytics that underpin Ten Points. Instead of relying on end-of-term reflections or occasional surveys, they can access live data on how behaviour and engagement are evolving. This has supported targeted interventions, such as additional mentoring for specific cohorts, tailored staff training, or revisiting particular policies that were not having the desired impact. Positive patterns are identified and replicated, while problem areas are addressed early, before they escalate.
Crucially, these benefits extend beyond behaviour charts and data dashboards. By consistently rewarding the right kind of behaviours and keeping wellbeing at the forefront, schools build cultures in which pupils feel noticed, valued, and safe. Teachers gain confidence that their efforts to encourage positivity are supported by a coherent system, not undermined by inconsistency elsewhere. Families receive a clearer picture of how their children are doing, both academically and socially, strengthening the partnership between home and school.
Ten Points continues to evolve based on feedback from educators and leaders who are using the platform every day. Their experiences demonstrate that a thoughtful blend of technology, behavioural insight, and emotional education can reshape how schools think about discipline, reward, and culture. Instead of treating behaviour management as a necessary burden, schools can see it as an opportunity to uplift pupils, support teachers, and create communities where everyone has the chance to thrive.
Lyon pastry chemist living among the Maasai in Arusha. Amélie unpacks sourdough microbiomes, savanna conservation drones, and digital-nomad tax hacks. She bakes croissants in solar ovens and teaches French via pastry metaphors.